Valentine’s Day means something different to everyone. To some people it is the best day of the year, to others it is a painful reality check. But, no matter who you are, advertisers aren’t going to let you forget that cupid is on his way. From Martin Luther King Day forward, you can’t watch TV, surf the web or leave your house without being exposed to candy, flower, and jewelry ads out the wazoo. This strategic flighting media plan has always proven to be effective for these signature v-day must haves.
Valentine ’s Day has become a meal ticket for many retailers, food chains and now even Hollywood producers. This year an a-list packed cast graced the silver screens in a love based movie entitled “Valentine’s Day,” This movie served as v-day entertainment for singles, couples and even teens. Although the opening weekend numbers aren’t in yet, this movie has been projected to crush its competition. Usually when you think of ordering flowers you think of 1-800 Flowers, but this year Teleflora did an A+ job of creating brand awareness. Their ads are on every web page I see and they even went as far as to invest in a Superbowl ad, which giving the time of year and the viewership, was probably well worth their penny. In their commercial they definitely hit the funny bone of viewers and gave them a memorable ad that left a lasting impression. Teleflora’s unique selling point is that they aren’t in a box “life dead people and cigarettes.” They come hand delivered in a vase and are fresh picked. Those attributes and benefits alone are enough to switch some loyal 1-800 customers into Teleflora supporters. Valentine’s Day has always had a wrap for being a commercialized holiday that makes boyfriends and husbands everywhere feel the need to spend an excessive amount of money to show their love and devotion. All the while they complain that they don’t need a special day to show their love, they do it every day. Almost any girl would disagree with that claim, and say how much they love Valentine’s Day and the romance, chocolate and flowers that come alongside the yearly love fest. As long as men buy flowers, and women like chocolate, this holiday will continue to prosper and grow. Hope everyone had a wonderful Valentine’s Day! xoxo
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